Our Story

Wishlist opened its doors in December 2018, a small but perfectly formed lifestyle store based in SW London. Since opening Wishlist has grown and in 2022 moved from Raynes Park to Southfields SW18 where Rachel, the founder, is a resident and part of this exciting community.

Rachel and her team carefully curate the store, selecting brands and products from both well known and well loved brands, as well as introducing brand new designers and brands to the collections.

Wishlist changes the displays in store weekly, adding new stock and creating excitement and an abundance of colour across all the areas, which include Fashion, Beauty, Home & Lifestyles, Books, Children's toys and clothing and a vast range of cards, wrap and partyware.

Since opening delighted customers and friends have rejoiced about having such a bright, warm, friendly store on their doorsteps. We are thrilled to have a store which they can pop into and will always be able to find a unique, useful, fun and much needed card, gift or treat for themselves or their loved ones. These and more can be found here at www.wishlistshop.co.uk. 

Like so many small businesses Wishlist has learnt to adapt during the Worldwide pandemic. We have created a community through our daily product edits and helped brighten people’s days with colour, humour, cuteness and inspiration. This will continue always and hopefully this message of happiness will only spread wider...